Routine.Automations ··:·· AEST Free Audit →
The RuleHow It WorksWhat I BuildFAQFree Audit →
Lead automationHome servicesRoofing · HVAC · Plumbing · Electrical

The first 60 seconds decide the job.

When a lead calls or fills in your form, the clock starts. Reply first and you win the job. Reply five minutes late and they've booked whoever answered. Routine Automations makes sure the fast reply is yours, even when you're on the tools.

Built on real n8n workflowsReply in < 60sNo rip-and-replace
Live · missed call → answered
New leadAuto-reply on
Missed call from 0421 ••• 9029:14am · you're on a job
Hey, sorry I missed your call, I'm on site. What do you need done and what suburb? - Jordan, Routine Automations Auto-sent · 12s later
Leaking roof in Braddon, need it looked at asap9:15am
Got it, booking a free quote. Tomorrow 8am or 1pm? Auto-sent · 9:15am
01 · The 60-second rule

Every lead is a
countdown.

The moment an enquiry lands, a timer starts in the customer's head. Whoever answers first looks the most reliable and tends to get the job. Most owners can't win that race by hand. You're on a roof, under a sink, or mid-install, so the lead goes cold and a competitor pockets work that was yours.

I build the system that answers in your place, in seconds, on every enquiry.

60seconds to win the job
02 · What slow costs you
78%
Speed-to-lead

of customers hire whoever responds first. If you're mid-job when the call comes in, they've often booked your competitor before you hear the voicemail.

$1,200+
Per missed call

is roughly the average cost of a single missed call for a home-service business, and it climbs higher for big-ticket trades like roofing. Paid leads already cost around $90 each before you lose one.

391%
The 60-second lift

more conversions when you reply within a minute. Reaching a lead inside 5 minutes makes you around 21× more likely to qualify them than waiting 30 (MIT / Harvard Business Review). The first to respond takes most of the work.

5+
Follow-ups

is what around 80% of sales need, yet most businesses send one and stop. Manual follow-up dies the moment you get busy. The system keeps following up until they book.

03 · Form to reply, in seconds

They submit your form.
Seconds later, they get a reply.

A new enquiry hits your form. Before they cool off or shop around, the system reads it, files it, and sends back a tailored reply that asks for the details you need to quote, then follows up until they book. You do nothing.

Lead → reply workflowActive · end-to-end < 1 min
STEP 01

Form submitted

Enquiry lands from your site or ad.

0s
STEP 02

AI reads it

Classifies the job, pulls the key details.

3s
STEP 03

CRM updated

Contact and job created for you.

2s
STEP 04

Instant reply

Tailored text + email asks for what you need.

5s
STEP 05

Follow-up set

Follows up until they book.

1s
< 60s enquiry to reply8+ hrs saved / week*0 leads slip through
04 · What I build

The Never-Miss-a-Job system.

01

Instant Lead Response

Call, form or message comes in → a tailored reply goes out in under 60 seconds, your CRM updates, and a follow-up task is created.

Be the first to respond, on every job
02

Missed-Call Text-Back

Can't pick up? The instant a call is missed, an automatic text fires so the lead stays warm instead of dialling the next contractor.

Turn missed calls into booked jobs
03

Follow-Up Until Booked

A polite, automated sequence keeps following up across text and email until the lead books or opts out. Nothing forgotten.

No lead lost to a busy week
04

Booking & Reminders

Leads self-book into your calendar, then get confirmations and reminders that cut no-shows and last-minute cancellations.

A fuller calendar, fewer no-shows
05

Quote & Estimate Follow-Up

Sent a quote? The system chases it until it's accepted or declined, so estimates stop sitting in limbo.

More quotes turned into paid work
06

AI Voice Pickup

Can't get to the phone at all? An AI receptionist answers the call, captures the job and the caller's details, and books the slot or hands it to you.

An answered phone, even when you're flat out
05 · How we'd work

From leaking leads
to booked jobs.

01

Book a free 30-min call

Tell me where leads slip through: missed calls, slow replies, forgotten follow-ups. No deck, no demo.

02

I map your lead flow

I find where jobs leak out of your process and what plugging each leak is worth to you per month.

03

You get a clear plan

A plain-English roadmap of what I'd build and what you'd get, yours to keep whether you proceed or not.

04

I build & test it

I build the workflow, test every edge case, and walk you through it before handover.

05

It runs in the background

Every lead answered and followed up. Full handover and docs, no black box.

The free workflow audit

Stop losing
the 60 seconds.

30 minutes · A roadmap you keep · Zero pitch if I can't help

Claim your free audit
No credit cardNo commitmentReply within 1 business day
06 · Questions

Before you book.

Every project starts with a free workflow audit. From there it's a one-time build fee plus a simple monthly plan that keeps it running, monitored and improving. You'll get a fixed quote after the audit, no surprises. Pricing in USD; I work with clients worldwide.

No. You just need to know where leads are slipping through. I handle tool selection, building, testing, and explaining it all in plain English.

Usually yes. I connect the gaps your current tools leave: instant replies, missed-call text-back, and follow-up that runs without you, without replacing what works. A phone and an inbox is fine too.

Simple automations: 1–3 days. Complex multi-system workflows: 1–2 weeks. You'll get a realistic estimate after the audit, and I stick to it.

No problem at all. The plan is yours to keep. No follow-up sales calls, no pressure.

07 · Start here

Tell me where you're
losing leads.

Two minutes. I read every submission and reply within one business day with a clear plan, free and no commitment.

Add detail for a sharper plan (optional)
Free · No commitment · Reply within 1 business day

Got it. Your enquiry just landed.

Watch what happens next · live

Hands-off from here. The system runs on its own, and you only approve the final reply.
Enquiry received
Logged the moment you hit submit.
AI researches your business Auto
Looks you up so the reply fits your business.
Pain point found & fix mapped Auto
Works out where you're losing jobs and how to plug it.
CRM updated Auto
Lead logged with every detail, no data entry for you.
Reply drafted for approval Auto
A personal response, written and waiting.
Waiting for Jordan to approve & send Needs you
I check every reply before it goes out, so nothing is sent without a human.
That just ran on your real enquiry. This is the system I build into your business: every call, form and message answered in under 60 seconds, then queued for a human to approve.You're in the queue · I'll reply within 1 business day
Sources & notes

Figures are drawn from published lead-response and home-services research and are directional and not a guarantee of your results.
· 78% hire the first responder / speed-to-lead: industry lead-response research (InsideSales / Vendasta lineage).
· Up to 391% more conversions when you reply within 1 minute: Velocify lead-response study (2012).
· The 5-minute rule (~21× more likely to qualify, ~100× to reach): MIT / Harvard Business Review: Oldroyd, McElheran & Elkington (2011).
· ~80% of sales need 5+ follow-ups: Marketing Donut.
· Missed-call cost (~$300–$1,200 average, higher for big-ticket trades) & ~$90 per paid lead: Invoca, Housecall Pro, WebFX / LocaliQ benchmarks.